THE NORTH FACE | VAN LIFE
Apparel Graphics


This logowear collection is an homage to the era in which The North Face was born, the 1960s. We revitalized imagery and typefaces from the brand’s early catalogs, transforming them into an extensive graphics capsule designed exclusively for the Asia Pacific region.





THE NORTH FACE | EXPEDITION SYSTEM
Apparel Graphics and Trims


Inspired by the 1987 Snowbird Everest Expedition led by Sally McCoy—the journey that sparked the creation of The North Face’s iconic Expedition System line. Jackets like the Nuptse, Lhotse, Pumori, and Sagarmatha were all born from the lessons of this expedition and their names pay tribute to the peaks and glaciers of the region. Drawing from this legacy, we developed a branding system that honors these legendary mountains, seamlessly integrated into the brand’s most iconic outerwear styles. A small T-shirt collection accompanies the capsule, further celebrating the expedition’s impact.

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THE NORTH FACE X NATIONAL GEOGRAPHIC
Apparel Graphics


Drawing inspiration from the historic Whole Earth Catalog, we developed a graphics capsule in collaboration with National Geographic, merging archival influence with contemporary design. The entire package is printed on 100% recycled materials, reinforcing The North Face’s commitment to sustainability.

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THE NORTH FACE | SEVEN SUMMITS
Apparel Graphics and Trims


This is the second edition of The North Face’s Seven Summits collection. We drew inspiration from the world’s most iconic peak, Mount Everest. Graphics pay tribute to the mountain’s legacy, while recycled materials collected from Everest’s base shape the Bottle Source T-shirts.

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THE NORTH FACE | SCANNED
Apparel Graphics


This graphics capsule reimagines vintage North Face catalogues by distorting and glitching iconic imagery and text. The result is an experimental take on classic designs. Some of the original scans are displayed below.




THE NORTH FACE | ICON ELEMENTS
Apparel Graphics and Trims


This graphics capsule draws inspiration from The North Face’s legacy of exploration, rooted in the slogan Athlete Tested, Expedition Proven. Featuring illustrations of the iconic geodesic dome used in high-altitude expeditions, alongside historic imagery from past Himalayan journeys, the collection pays tribute to the brand’s deep connection to the world’s most extreme environments.



THE NORTH FACE | HALF DOME
Apparel Graphics


Inspired by the towering presence of Half Dome in Yosemite, this T-shirt collection honors the peak that shaped The North Face’s identity. Graphics reimagine David Alcorn’s original logo sketch, blending archival photographs with the brand’s enduring connection to the outdoors.



THE NORTH FACE | EXPEDITION
Apparel Graphics


A small graphics package utilizing original tent sketches and a font used in the early catalogues. Some unused graphics are displayed below.




THE NORTH FACE | WANDER
Apparel Graphics


A collection of graphics for men’s, women’s, and kids, inspired by the flora and fauna of the Pacific Northwest, the birthplace of The North Face.