SLOS, AKA SEVERAL LAPS OF SANITAS
Art Direction and Brand Design
Slos is an ultramarathon race taking place in Boulder, Colorado. It started out as a joke between friends and then quickly became a major branding project organized and designed by Taylor. It is inspired by the rough and rowdy people who push themselves to run ultramarathons. The logo is sloppy, the branding is chaotic, the mascot is a dishelved coyote. Slos is a perfect example of how one may feel before, during, and after completing an ultramarathon race.
WWW.SLOS.RUN