APPAREL GRAPHICS
BRAND DESIGN
BOOK DESIGN
THE NORTH FACE | EXPEDITION SYSTEM
APPAREL GRAPHICS
This capsule was inspired by the 1987 Snowbird Everest Expedition, the journey that sparked the creation of The North Face’s iconic Expedition System line. Jackets like the Nuptse, Lhotse, Pumori, and Sagarmatha were all born from the lessons of this expedition, with names that pay tribute to the peaks and glaciers of the region. Drawing from this legacy, a branding system was developed to honor these legendary mountains, seamlessly integrated into the brand’s most iconic outerwear styles. A small T-shirt collection accompanies the capsule, further celebrating the expedition’s impact.
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